Thursday, November 27, 2008

Billboards as Distribution Vehicles

Here is a great idea that puts your products directly into the hands of the public by using Billboards as you point of distribution. Austrian outdoor fitter Northland Professional did this to great effect. Apparently the public went to great lengths to get at the free goods. In total the campaign gave away 1,000 items. Very clever indeed.
Try this brilliant idea!

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