Thursday, February 26, 2009

Looking Back For Business

We are always looking ahead for new business. Wondering what is over the horizon. One often over-looked direction for new business is behind you.

I'm talking about your legacy clients or past customers. The folks you did business with as far back as your beginnings and have lost touch with for what ever reason. Use this reconnection as the perfect opportunity to re-introduce yourself to them. Tell them what has changed with your company since you last spoke. Take the opportunity to listen to them. If they take you up on the offer, then you have your warm lead.

Ask to reconnect over a cup of coffee. There may be money in the those memories. Who would have thought that something old could be something new again.

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