Monday, January 25, 2010

Guest Posting Reel's 'em In.

I've probably said it a thousand times that blogging is a great way to build your "Personal Brand". Expressing your opinion to a vast audience and providing information that they can use right now is priceless. For me, it's a great way to market my expertise.

One key aspect of blogging is to build your audience. It is not enough to just build it, you have to work at getting them to come. One very effective way to accomplish this is to go out into the blogosphere and find blogs within your industry that have built a considerable audience and offer to write content for them.

Once your posts are read, the reader has the opportunity to follow your author links back to your website and/or blog. This is how you reel in traffic and potentially land some new business.

8 comments:

WE Speak said...

Short of writing content on a well established blog, commenting can have the same affect. A thoughtful response to a good blog can introduce a wide range of people to your blog. At least 3 out of 5 people will click through to have a look.

Ed Roach said...

Absolutely BBS. Commenting connects you to other opinion makers, and can lead to interesting discussions.

I feel a kin-ship with regular commenters. I take their opinions seriously.

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Anonymous said...

Hi Iam Prabhu from chennai,joined today in this forum... :)

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