Monday, September 17, 2012

Does Web Viagara Exist For Your Brand?

I'm having great fun promoting my new book, "101 Branding Tips" (blatant promo). My main store front for distribution is Amazon. I am working on the Kindle version at the moment. Amazon presents a number of challenges. The biggest being easily found there. Like Google, it all hinges on search and your rankings with Amazon.

In my research for answers I've come across many intriguing programs, promotions and quick fixes. All of these seem fascinating. But a common thread reveals itself. Can real benefit actually come from some of the schemes? I know from past research on other goals, the truth always boiled down to "nothing gets good results outside of hard work."

We are all tempted by the quick fix, because the web is daunting in its size and complexity. Our desire to win, sometimes teases us into finding that nugget of wisdom that lands us at the top of the rankings. I've discovered that it is possible to rank high, but not for the  long term. It is fleeting at best. Consistent rankings and success, results solely from sweat. Work hard at your goals and results are your reward. I've never spoken with anyone who got there over night and sustained the momentum. I have my doubts that viagra for the web exists.

That leaves us with the natural solution - hard work and determination. Fine tune your strategies and strike at what ever opportunities present themselves. Make your exposure field wide and benefits reveal themselves. Three weeks out and I'm already seeing results of my efforts. My book has moved from being "a book" to being a fantastic opportunity to build my influence. Some have called it a 114 page brochure. Funny how things change.

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