Graphic Designers. They are the talented people who bring your marketing materials to life. They are the people responsible for selling your products or services from a visual perspective. They are communications experts.
Those are my words. How do you feel towards graphic designers? What if any are their value to you? I am asking this question to assist a young design professional over in Ireland who is doing a paper on the subject. I offered to help because honestly it interests me. It will help gage the perception of the graphic design brand from the viewpoint of a business audience. If you use the services of graphic designers, do you feel they are worth what you pay them? Many companies, do a lot of their graphic design in-house. The work is usually assigned to administrative or IT staff, (this would include website deign). Has it ever crossed your mind to get this done by a professional? If not, why not?
To sum up - if you could spare a few moments - tell us what you think of graphic designers, you'd be helping a young student with valuable real-world research.
Showing posts with label research. Show all posts
Showing posts with label research. Show all posts
Tuesday, February 19, 2008
Monday, January 8, 2007
5 seconds can hurt your brand!
In a recent web use survey regarding shopping sites, Juniper Research found that 75% of 1,058 people said that they would abandon a website if it took more than 4 seconds to load. So I guess if you are an e-commerce site give some hard thought to that elaborate Flash opening. It may not be worth it.
What's more, if a site was over 4 seconds and the experience online was less than stellar, it reflected on the brand in the eyes of these people. They in turn spoke negatively about the site to family and friends. This survey is worth taking note of. I typically only recommend Flash for effect as a component of websites instead of the whole site or splash page. Lack of search capabilities is another reason to avoid becoming a Flash site.
The web relationship is one more huge opportunity for corporate brands to excell in their service to customers - but if this survey can be believed it can also be the fastest way to do damage to your brand as well. What ever the cold hard facts are, it is best to heed research of this type to assist us all in making our corporate and product brand experiences the finest they can be.
This story is taken from the BBC. Read more on it here.
What's more, if a site was over 4 seconds and the experience online was less than stellar, it reflected on the brand in the eyes of these people. They in turn spoke negatively about the site to family and friends. This survey is worth taking note of. I typically only recommend Flash for effect as a component of websites instead of the whole site or splash page. Lack of search capabilities is another reason to avoid becoming a Flash site.
The web relationship is one more huge opportunity for corporate brands to excell in their service to customers - but if this survey can be believed it can also be the fastest way to do damage to your brand as well. What ever the cold hard facts are, it is best to heed research of this type to assist us all in making our corporate and product brand experiences the finest they can be.
This story is taken from the BBC. Read more on it here.
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