7 Reasons Why Sales People Love Uniquely Positioned Brands

Sales people are on the front line of any business. They get the crap when things go south, and they get praise when all is well. They are typically at odds with the marketing department, because they are not part of the loop. Campaigns are usually on the street long before they are briefed as to their intent. Branding done right means your brand can be a leader through unique positioning.

Sales people resonate with uniquely positioned brands because:

1. Sales people can sell from the high ground. They love to look down on the competition.
2. Differentiation that is genuine, is a powerfully honest story sales people can embrace.
3. Sales peoples' attitudes are invigorated by uniquely positioned brands.
4. Make the brand positioning a winning team effort when sales people are part of the solution.
5. Sales people have buy-in when the brand positioning reflects a reality.
6. Sales people enjoy the confidence a uniquely positioned brand delivers.
7. Sales people can make more money with a uniquely positioned brand because the value often extends to higher pricing equalling more commissions.

When sales people are included in the solution, the ROI with a uniquely positioned brand is swift and enlightening.

Brand Perception versus Brand Reality

Is your brand in tune with the reality that is the minds of your customers? If you're finding that customers have the wrong impression of your company then this is something that you are going to want to address. The problem with bad impressions is that perception is reality in branding. The fastest way to find out what a customer's perception is, is to ask them. Survey your stakeholders and determine what the popular perception is of what your company does.

Walk up to the first person you see at your company tomorrow morning and ask- "What is it we do here at ***?" Their answer will give you a basic read on your brand's perception. Is it reality or at least the reality you would prefer? If not, you have to start taking steps to generate experiences that guide your brand towards a more favorable perception. In this development it is key, to be sure that the experience is genuine and has authenticity. All great brands are build on this solid foundation.

You'd hate to miss an opportunity because of a poor perception of your competencies. Getting the story straight is one of the key stepping stones to landing new business.