Tuesday, July 13, 2010

Samaritan's Purse Are A Case History In Great Branding

This evening I had a follow-uo conversation from two gentlemen from "Samaritan's Purse". A little over a month ago, our neighbourhood endured three tornadoes and Samaritan's Purse were one of the aid organization who rushed to the town's assistance. They are one organization that practice what they preach. The three young guys who helped us worked like dogs and played a great role in the clean-up of our property.

Tonight they were just seeing if there was anything else that could do to help, either physically or mentally. I was very impressed. They exited by giving me a gift card to Tim Horton's (coffee shop).

Samaritan's Purse is an aid organization extending their hand world-wide. They are Christian but not necessarily any one denomination. Our volunteers happened to be Mormons from Utah. I know for a fact that they are very respected locally and have done an outstanding job building their brand in the eyes of everyone that they touched. They are a great case for authenticity. They do indeed walk the walk.

If you have any connection to Samaritan's Purse - I applaud you!

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