Monday, April 19, 2010

How 5¢ Blemishes A Brand


The shopping experience today is getting greedier on the alter of the green environment. I take offense to this change in service. The #1 perpetrator is the grocery store. Not long ago, it used to be that you paid your money and the check out person and/or "bag boy" would pack your groceries into multiple paper or plastic bags - your choice.

NOW they charge you 5¢ per plastic bag (no paper available) AND you now have to scramble and pack them yourself before the next person's groceries starting piling up. They say it is for a greener planet - I say it's greed - pure and simple.

5¢ bags deliver a new revenue stream where before it was a cost of doing business, (but still rolled into the end price). Due to their volumes, those bags cost them a fraction of a cent each, so at 5¢ that's quite a money maker across the entire chain.

This evening I was at a (Swiss-Chalet) rib and chicken chain take-out where they put on the counter multiple packages. Now they asked the patron if they wanted a plastic bag? People just looked at the girl with a puzzled look - because if they say no, how does the restaurant honestly expect them to cart the food home without dropping everything? I say just roll the 5¢ into the price. Don't rub it into our face using the green excuse. The reality is you love this new revenue. Greed - pure and simple!

With Swiss Chalet, if they really cared about the environment, then why are ALL of their containers plastic, their cutlery is plastic and their now 5¢ bags are plastic.

I think all these greedy stores would look more sincere if they offered a paper bag for free as an additional option. But of course there's no money in that. Why they tossed out service with the bag is a black spot on their brand and that's a shame.

Thursday, April 15, 2010

A Mentor's Advice


I happen to mentor as part of the organization, "New Canadian Centre of Excellence." This group helps newly emigrated entrepreneurs find employment or assists them in starting new businesses. The recipients come from every corner of the world. My current mentee is a bright young woman from Singapore. We had a nice meeting at Starbuck's the other day, to commence our journey.

In discussing job seeking opportunities, we both had our doubts as to the effectiveness of resumes. You are just one of hundreds of sheets of paper. I told her my belief is that get better opportunities networking. You also get to build your personal brand. So, that is going to be our focus. I am currently arranging a meeting with a local Athena Group. Athena is an international organization of professional woman. This will be a great starting point for her. She need only build on this. Networking is the life blood of business and as such a terrific spring board to new relationships.

If you are job seeking and relying exclusively on your resume, you should step out of your comfort zone and meet people who can positively influence your future.

Monday, April 12, 2010

First Time Here? Read This!


If you're new to my blog or a regular for that matter, welcome! Something you should know is that are almost 250 articles here that address how you can improve your brand right now. The great thing about the information is that it continues to be relevant. If you're interested in something specific, try the search field to the right there.

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Everything about The Branding Experts (my company) is all about providing information, coaching and helping small businesses like yourself. Every week here at Ed Roach: The Branding Guy Blog, I post a Branding Tip Podcast. The latest discusses branding through online efforts.

Did you know that commenting to my articles, draws traffic back to your website?

Let's face it - you've taken the time to visit and learn from what I'm sharing - don't you deserve to have my audience check you out? Commenting does just that! I purposely go out and leave comments on other blogs that I read. It is all part of my marketing efforts to gain leads. I call it "leaving bread crumbs."

You can expect a new article every day at Ed Roach: The Branding Guy.™ (except the odd day where I have a brain fart :)

Thanks for visiting today - Join in the conversation and return often! I accept guest articles as well - perfect for those "brain fart" days.

Sunday, April 11, 2010

Changing My Blog's Name

From here onward my blog will be known as - Ed Roach: The Branding Guy.™ This addresses my progress in branding myself. As I meet people I'm repeatedly being addressed as "that branding guy." So I've decided to embrace it. The new name addresses the positioning of my personal brand and my slogan, "Lead don't follow.™ " is my call to arms.

It will be my intention to move my website in this direction also. It will be a sub-brand of the Branding Experts. This is all part of my growth plan. If you have an opinion, I'd love to hear it.

Saturday, April 10, 2010

Save Time Posting To Your Social Networks!

Go to: http://ping.fm
Here you can post once and have it go out to over 50 social networks instantly! It works very nice and best of all it's free. This will save me time and a bit of aggravation.

Friday, April 9, 2010

How To Be Found Online!

This week's podcast Branding Tip discusses blogging.

Wednesday, April 7, 2010

Eliminate An Embarrassing Moment!


I just loved this idea when a friend told my what he did when he attends events and can’t recall a person’s name who approaches him AND they ALWAYS know his name. It’s even worse if he’s with someone and now he can’t introduce them.

He had HELLO MY NAME IS stickers similar to the above printed up. Adam tells me he always gets a chuckle and it often starts conversations. I’m copying this one myself -Brilliant.
 
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