Tuesday, March 9, 2010
One ROI for a strong consumer brand is the fact that many people purchase products based on their perceived self-image. Some brands are so strong that individuals identify with them. They believe that they deliver more than the immediate use they were intended. In essence the brand speaks to them.
Does your brand speak to your customers? Is the relationship you share with them go much further than service delivery? We should all be striving to build cache with our audiences.
To many in our society, it is extremely important that their individuality be identified with their favored brands. The clothes they wear, the cars they drive and the smart devices they carry. These are the world brands they identify with. What about the brands closer to home? What financial institutions they engage, or which consultants they embrace? In every purchase decision there are brand decisions. Consumers identify with success. Nobody wants to hitch their wagon to a brand that doesn't resonate with their self-image. This is the case at every level.
Look in the mirror and see if your favored world brands don't match your local brand choices. Society views you by which brands you wear in every facet of your life. It is one way that their perception of you is built. Perception is their reality of your brand.