Friday, March 19, 2010

Sound Advice

We are all familiar with visual brand images, but have you ever considered audio brands as part of your image? Every brand has a visual image including their logo and color palette. These elements are often developed with a special consideration given to establishing an icon. Icons are a form of sensory trigger that immediately reminds the customer of a brand the moment they are exposed to it.

Color icons are UPS's brown, ING Direct's orange and Mac's golden arches. Audio branding is a sound. Hearing it immediately makes you think of the brand exactly the same way a visual brand works. Great audio brands include Harley's motorcycle sound, Intel's notes, and the Hockey Night in Canada theme.

You don't have to be a multi-national to take advantage of sound. Putting a few catchy guitar licks at the front end of any presentations you do and marry that with your web presence and you can start to familiarize your audience with a sound icon. With the advent of mobile marketing, a sound icon would be a very powerful introduction. Myself, I'm putting mine to use in a series of podcasts.

Join the growing list of savvy marketing and include the senses as triggers to successful marketing.


Marlane M. MacKenzie said...

I love the podcast addition, good tip and I am going to try that! Thanks once again.

Ed Roach said...

Thank you Marlane. I think that you'll enjoy doing them. It adds another dimension to you brand.

Anonymous said...

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Ed Roach said...


Thank you for the compliment on my writing. I've been blogging for going on 4 years now, so I don't see myself stopping. As a matter of fact it is my number one channel for getting new business.

Have a great week.

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