Because most businesses customers are online today, marketers are switching more and more of their promotional dollars to email and web marketing. In a recent survey from Unica, 45% of marketers answered positive that they would be switching more of their dollars to online, while an additional 39% said it was somewhat important to
accomplish this.
Online channels are very attractive to experienced marketers because they are more easily tracked and the cost is minimal compared to traditional channels. Now is the time to start getting serious with building your opt-in email lists and reaching customers online.
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