Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign up to in the promise of delivering to us a new and exciting piece of business. I'm sure, like me, you wonder is it worth all the hype and will they get me any more notice than what I am experiencing with my current nest of sites.
All I can advise is that it is extremely important that you do your research and see what "appears" to be a good fit for you. By that I mean, how much effort you have to put forth to get the results you hope to achieve. You can't do them all and be effective. As long as you realize that social media marketing is unlike any other traditional channel, you will appreciate what it takes to build audience. That difference of course is that social marketing is not about selling but is about the conversation. Branding loves social marketing because that conversation leads to relationships.
Social media also can be powerful in the right hands. Would you enjoy knowing when a key person in a business you have been aching to do business with leaves, opening the door for a new relationship, quite possibly with you? Trolling social sites can harvest this type of information. Developing a social media guide for your employees, can establish points of reference and alert them as to how the company wants them to identify themselves when ever they comment on the company online.
How ever you use the medium, finding that great fit, reduces unrealistic expectations and allows you to connect with your audience in more meaningful ways.
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