Monday, May 3, 2010
If you'd love to make a great impression on a new customer, all you have to do is over deliver on the promise. If you've already quoted them a fee, surprise them with rolling some of the lesser costs into the main one. If delivery is not usually free, make this delivery free. Going above and beyond in your service to them and you will see a loyalty to you begin to grow. Nobody enjoys being nickel and dimed to death, so small things make big impressions. They are noticed more than you might think.
Even when volunteering to help someone out, over deliver there as well. Giving more always comes back to you in a positive way. More is always good, and more is great for your brand.