Wednesday, May 12, 2010
In your never ending quest to make your business more successful, you no doubt have considered what images to use, how your logo positions you, what words are just right and most importantly what tone does your brand take. All of these elements are incredibly important, but there is one element that flies under the radar of many companies. That element is COLOR. Can can be used to great effect as an icon that represents your brand. It is powerful and more memorable than a photo. If I say for instance, "What can brown do for you today?" What company instantly pops into your head?
Color can differentiate you on a sub-conscious level. Used consistently AND from a strategy of differentiation, color can be powerful. Branding allows you to own a color.