Tuesday, April 20, 2010

Photography Can Be Hurting Your Brand

Guest Post by Mariano Pastor

Vision is the most advanced of our senses. We understand the world through our eyes and images play an exceptional role in human perception-we evolved to make fast decisions based in what we see. To determine friend from foe at a glance.

In the modern world we grow looking at sophisticated images created by the entertainment and advertising industries. By the time we leave college we had been exposed to millions of these pictures and they become the criteria to cast opinions - in a blink of an eye - about what is good or bad. inferior or excellent. To purchase or to take a pass. There is no underestimating the power of first impressions.

The photography you use creates an immediate impression as to where your company stands in terms of professionalism, attention to detail and quality control. Or whether you employ inferior standards in return for lower costs.

When determining the price of creating the photography that helps you sell your product, step back for a moment and consider the larger picture. Does the image you use reflect the way you want customers to perceive your brand?

In this belt-tightening economy, it’s easy to fall to the temptations of using cheaper alternatives anywhere we can. Cheap stock photography floods the web, technology makes possible to have your own in house studio and employ a staff that will crank out pictures. You may even consider doing it yourself.

But does doing things cheaply have to mean cheapening your brand?

About the Author:
Mariano is an advertising photographer based in NYC. He is also the founder of Via U!—a revolutionary online photography studio that delivers quality photography at extraordinarily affordable prices.

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